Tuesday, May 26, 2009

The Economics of Facebook

Social networks, such as Facebook, are generating vast amounts of data that could be valuable to businesses - especially in terms of marketing and advertising. A May 22, 2009 Business Week article entitled "Learning, and Profiting, from Online Friendships" by Stephen Baker claims:

"Companies are working fast to figure out how to make money from the wealth of data they're beginning to have about our online friendships."

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