John Stewart's parody of Glenn Beck illustrates the folly of jumping to wild conclusions on the basis of unsound reasoning.

John Stewart's parody of Glenn Beck illustrates the folly of jumping to wild conclusions on the basis of unsound reasoning.

http://www.huffingtonpost.com/2010/03/19/jon-stewart-glenn-beck-parody_n_505329.html

Glenn Beck profits from his scare tactic advocacy of gold purchases

In the December 8, 2009 article "Glenn Beck's gold-gate problem," Brett Michael Dykes suggests Glenn Beck's scare tactic advocacy of gold purchases while being paid by a gold broker is a conflict of interest.

Yet another controversy appears to be brewing around Fox News host Glenn Beck. Some are accusing him of a blatant conflict of interest concerning his frequent on-air promotion of an investment sold by one of his main advertisers: Gold.

For some time Beck critics have cried foul over his relationship with Goldline International, a precious metals vendor that features the TV and radio host's endorsement prominently on their website. Critics charge that Beck is guilty of misleading his audience by often advising them to purchase gold in advance of the potential collapse of the value of the dollar on the world currency market, without disclosing that he is in fact a "paid spokesman" for Goldline. Beck's on-air promotion of gold, which includes advising viewers to construct "fruit cellars" and to rely on a "three G system" of "God, Gold, and Guns" in the event of America's collapse, dates back to his time as a host for CNN Headline News.

Glenn Beck also regularly talks up gold on his nationally syndicated radio show, where he often endorses Goldline during live commercial segments. Additionally, Beck has had the company's CEO on as a guest. Advertisements for Goldline are also featured prominently on Beck's own website, where he recently promoted gold in an audio clip warning of an apocalyptic future:

When the system eventually collapses, and the government comes with guns and confiscates, you know, everything in your home and all your possessions, and then you fight off the raving mad cannibalistic crowds that Ted Turner talked about, don't come crying to me. I told you: get gold.

Back in October, the liberal media company Air America made this video mocking the conflict of interest:



Beck's promotion of gold presents a potential problem for Fox News, which strictly prohibits on-air personalities from making paid product endorsements. When contacted by Daily Finance for a comment on the matter, Fox News senior vice-president for development Joel Cheatwood said the network "makes an exception for its commentators who are also radio hosts," adding that they knew upfront that hiring Beck came with the understanding that he was also a radio host and that they "had to be accepting of certain elements of that." Nevertheless, a Fox spokeswoman said that the company is addressing the matter with Beck's agent, George Hiltzik.

However, Beck, who responded to the conflict of interest allegations on his show last Thursday by saying "So I shouldn't make money?", isn't devoid of defenders on the matter. Business Insider called the controversy "nonsense," adding "there's nothing wrong with a commentator advising viewers, listeners, or readers to take positions that he is taking himself. In fact, you might wonder about the motivations of someone giving financial advice he wouldn't take himself."

In Beck's defense, some have also noted that the price of gold has spiked since he started at Fox News. Nevertheless, you can probably bet that any and all future Jon Stewart impressions of Beck will include numerous references to the virtues of gold.

Test your understanding of economics in the news: Is this a change in supply or a change in demand?

Toward the end of the August 24, 2009 article "Attack on Obama riles Beck's advertisers," Associated Press television writer David Bauder suggests that the price of an advertisement on Glenn Beck's television program is likely to decline in the near future. Is this change in the price of a TV commercial during Glenn Beck's show caused by (a) an increase in the supply of ads during Beck's show, (b) a decrease in the supply of ads during Beck's show, (c) an increase in the demand for ads during Beck's show, or (d) a decrease in the demand for ads during Beck's show.

Read the article and then illustrate this price change with a graph that shows the initial positions of the supply and demand for ads of Glenn Beck's television show and the new positions of the supply and demand curves. (Hint: Only one of the curves has shifted.) There is a link at the bottom of this posting that provides the answer.

NEW YORK – Glenn Beck returns to Fox News Channel on Monday after a vacation with fewer companies willing to advertise on his show than when he left, part of the fallout from calling President Barack Obama a racist.

A total of 33 Fox advertisers, including Wal-Mart Stores Inc., CVS Caremark, Clorox and Sprint, directed that their commercials not air on Beck's show, according to the companies and ColorofChange.org, a group that promotes political action among blacks and launched a campaign to get advertisers to abandon him. That's more than a dozen more than were identified a week ago.

While it's unclear what effect, if any, this will ultimately have on Fox and Beck, it is already making advertisers skittish about hawking their wares within the most opinionated cable TV shows.

The Clorox Co., a former Beck advertiser, now says that "we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts." The maker of bleach and household cleaners said in a statement that it has decided not to advertise on political talk shows.

The shows present a dilemma for advertisers, who usually like a "safe" environment for their messages. The Olbermanns, Hannitys, O'Reillys, Maddows and Becks of the TV world are more likely to say something that will anger a viewer, who might take it out on sponsors.

They also host the most-watched programs on their networks.

"This is a good illustration of that conundrum," said Rich Hallabran, spokesman for UPS Stores, which he said has temporarily halted buying ads on Fox News Channel as a whole.

Beck can bring the eyeballs. With the health care debate raising political temperatures, his show had its biggest week ever right before his vacation, averaging 2.4 million viewers each day, according to Nielsen Media Research.

He was actually on another Fox show July 28 when he referred to Obama as a racist with "a deep-seated hatred for white people." The network immediately distanced itself from Beck's statement, but Beck didn't. He used his radio show the next day to explain why he believed that. He would not comment for this article, spokesman Matthew Hiltzik said.

ColorofChange.org quickly targeted companies whose ads had appeared during Beck's show, telling them what he had said and seeking a commitment to drop him. The goal is to make Beck a liability, said James Rucker, the organization's executive director.

"They have a toxic asset," Rucker said. "They can either clean it up or get rid of it."

It's not immediately clear how many of the companies actually knew they were advertising on Beck's show. Sometimes commercial time is chosen for a specific show, but often it is bought on a rotation basis, meaning the network sprinkles the ads throughout the day on its own schedule. Sometimes ads appear by mistake; Best Buy said it bought commercial time for earlier in the day, and one of its ads unexpectedly appeared in Beck's show.

One company, CVS Caremark, said it advertises on Fox but hadn't said anything about Beck. Now it has told its advertising agency to inform Fox that it wanted no commercials on Beck.

"We support vigorous debate, especially around policy issues that affect millions of Americans, but we expect it to be informed, inclusive and respectful," said spokeswoman Carolyn Castel.

Besides the unpredictability of the opinionated cable hosts, the rapid pace of today's wired world complicates decisions on where to place ads, said Kathleen Dunleavy, a spokeswoman for Sprint. She said she was surprised at how fast the Beck issue spread across social media outlets and how quickly advertiser names were attached to it.

UPS' Hallabran said the decision to pull commercials "should not be interpreted as we are permanently withdrawing our advertising from Fox." He said the company wants to reach viewers with a wide spectrum of opinions.

Except for UPS Stores, there's no evidence that any advertisers who say they don't want to be on Beck's show are leaving Fox. Network spokeswoman Irena Briganti said the companies have simply requested the ads be moved elsewhere and that Fox hasn't lost any revenue.

She wouldn't say whether Fox was benefiting from any anti-anti-Beck backlash, with companies looking to support him. Some Beck supporters have urged fans to express their displeasure at companies for abandoning their man.

Beck supporters have suggested that retaliation might have something to do with ColorofChange.org's campaign. One of the group's founders, Van Jones, now works in the Obama administration and has been criticized by Beck. But Rucker said Jones has nothing to do with ColorofChange.org now and didn't even know about the campaign before it started.

Beck's strong ratings — even at 5 p.m. EDT he often outdraws whatever CNN and MSNBC show in prime-time — make it unlikely Beck is going anywhere even as the list of advertisers avoiding him approaches three dozen.

But it could mean advertising time becomes cheaper on his show than such a large audience would normally command. Some of his show's advertisers last week included a male enhancement pill, a law firm looking to sue on behalf of asbestos victims, a company selling medical supplies to diabetics and a water filter company.

Rucker said ColorofChange.org has contacted about 60 companies regarding Beck, and is heartened by the response.

"It's causing a certain conversation around Beck, which I think is important," he said.

CLICK HERE FOR THE ANSWER.

Craig T. Nelson 's Glenn Beck Tax Rant

Ryan McCarthy posted "Craig T. Nelson 's Glenn Beck Tax Rant" on The Huffington Post on May 29, 2009:

As the Huffington Post's Jason Linkins pointed out, Actor Craig T. Nelson, perhaps best known his role in the TV series Coach, appeared on the Glenn Beck show last night and unleashed an impassioned rant against taxes. Railing against -- what appeared to be -- the entire idea of government in general, Nelson told Beck he is "really thinking about" not paying any income taxes.

Nelson went on to refer to himself as "a fiscally responsible grandfather" and said he's being roped into paying for government programs he doesn't believe in. "I've been on welfare and food stamps...did anyone help me?" Nelson said, perhaps not realizing that welfare and food stamps are actually forms of government aid.